Another company is tapping Russell Westbrook’s fierce fashions.

He has a new ad campaign with Levi 501 Jeans.

In the ad he’s compared to another NBA former player, Walt “Clyde” Frazier.

“The clothes I wear definitely reflect my personality because I’m confident in myself,” Frazier said. “I was the guy who was credited for bringing bling into basketball and I see some similarities in our style and now it looks like he’s going to carry it on with a new tradition.”